top of page
New cabinet, Keir?
Anchor 1
In May 2024, Rishi Sunak called a surprise election. As it came closer, the polls started to suggest we would see a new Prime Miniser, along with a brand new cabinet.
If anyone knows new cabinets, it's Wickes. So, we created a friendly reminder for Keir Starmer in the form of an ad van. On the day, the results were announced, we set it off around Westminster.
The next day we ran a press ad in the Daily Mail next to news of Labour's victory.
We reached a massive 75 million people with nine pieces of news coverage and received 1.1 million views on social media within just 24 hours. We even made a cheeky appearance on BBC News.
bottom of page