Thursday January 28th 2016

Welcome Aunt Bessie’s!

We’re delighted to welcome Aunt Bessie’s, one of the nation’s best loved food brands, to the St Luke’s family following a thoroughly enjoyable pitch process full of food sampling.

 

Work is in full swing as we prepare for a new creative campaign for 2016 across multiple media platforms. Part of the William Jackson Food Group, Aunt Bessie’s is a UK producer of frozen, ambient and chilled foods with an extensive portfolio that includes Yorkshire Puddings, chips, vegetables, puddings and pies.

 

Most recent activity has been sponsored the hugely successful ‘I’m a Celebrity’ series on ITV, with idents featuring their well-known characters, Margaret and Mabel, facing life in the jungle.

 

Lorraine Rothwell, Marketing Director at Aunt Bessie’s said: “St Luke’s impressed us with their understanding of our business and a powerful new brand agenda that matches our ambitious targets for Aunt Bessie’s”

 

It’s been fantastic welcoming Aunt Bessie’s into the St Luke’s fold and we’re looking forward to getting our work out there later this year, as well as working our way through the product range.

 

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