The results are in for our latest Very Christmas campaign and it was another record-breaking year.
In the words of Shop Direct’s outgoing CEO, Alex Baldock, “Very was the star of the show” with an outstanding 16.8% YOY growth (more than double the market average).
With no high-street presence, every year our campaign is Very’s festive shop window and has to work twice as hard as the competition’s to engage and persuade busy Christmas shoppers. With 73% of sales coming through mobile, up 18% YOY, our mobile first-approach has proved too tempting to ignore.
For the second year running, our highly engaging animated world has beaten off competition from long established retail competition across the Christmas charts:
– 4th the YouTube Christmas leader board (the only brand under 40 years old) – Click here to see the full leaderboard
– Ranked in the top 2% of recent UK TV adverts tested by Neuroinsight
To top it all off, the campaign achieved the highest recognition scores on IPSOS we’ve ever seen, improving brand perceptions and attracting new customers.