Unveiling our CGI world for Gett Together
St. Luke’s are proud to have launched Gett Together in the UK, a pioneering transport solution for the smart city era. Gett Together is Gett Taxi’s latest venture, and aims to bring a new category of city travel to the UK.
Fully licensed black cabs travel along fixed routes collecting up to 4 passengers for just a £3 or £2 fare per passenger. We now have 4 lines across London and 1 in Manchester, with many more in the pipeline. Our latest line has launched in partnership with Citymapper.
Gett Together needed to express their radical proposition in numerous channels fast and flexibly. Our answer was to create a fully dynamic, CGI diorama designed and built by St. Luke’s 3D team.
Having won the pitch earlier this summer, it’s great to have our first campaigns now live across two cities. Each campaign explains the concept and benefits of the fixed route cab sharing service across multi channels including; Outdoor, CRM and social.
Our Underground 48 sheets will go out across 18 central London stations.
We’ve also designed the strategy and implementation of a CRM plan, which we’re rolling out nationally.
St Luke’s digital team have designed and built a new social strategy and Facebook page which we’ll be managing. Check it out here!
And best of all, we’ve got a very happy client! Marc Beerhorst, Head of Gett Together UK commented “The creative St Luke’s have defined allows us to rapidly launch new lines and offerings whilst keeping a consistent and beautiful brand identity”.