Stay Home Now

Sunday March 29th 2020

STAY HOME NOW

 

Thanks for stopping by to find out about our SHN initiative. Below you’ll find stuff to download so you can get involved too. There’s logos for social media channels. A poster to pop in your window. There’s even a poster for kids to colour in. Take them, add your own twist and make the message your own.

 

Download SHN assets here:  bit.ly/STL_SHN

 

 

Don’t forget to add the hashtags to keep the message rolling…

 

STAY HOME NOW. 

Don’t send our NHS backwards

#StayHomeNow #StayHomeSaveLives @NHSuk #NHSCovidHeroes

 

Hundreds of NHS Trusts, Schools, artists and celebrities have already spread the word:

@davidwalliams, @Vicky_McClure@KatiePiper_, @nickjfrost, @David_Tennant, @KuruptFM, @CHABUDDYGEEZY and @TheWho

 

Please retweet messages whenever you see them.

 

Stay Home Now

 

 

You’ll find all the links, artworks and animations you need for social media right here:

 

Download SHN assets: bit.ly/STL_SHN

 

 

Get creative. Add the Facebook frame to your profile photo.

Visit @stlukeslondon to try it.

 

Entertain the kids with some colouring in:

 

Get your pets involved:

 

Or even your toys:

Stay Home Now

 

Or draw your own:

 

Stay Home Now - Dogs

 

 

We can’t wait to see how you share the #StayHomeNow message. Follow @StLukesLondon for further updates to the SHN campaign.

 

 

The background story:

Following Prime Minister, Boris Johnson’s address to the nation last night, and triggered by the very poignant Dr Jack interview on LBC Radio on Saturday 21 March where he discussed the public’s responsibility to stay at home in the wake of the COVID 19 Pandemic, St Luke’s have created a social media friendly call to arms.  The logo, to be shared online, simply reverses the instantly recognised National Health Service (NHS) logo , to reinforce the message STAY HOME NOW (SHN).

 

This call to action to STAY HOME NOW, created by Richard Denney, ECD and Al Young, CCO at St Luke’s, is designed to clearly put across the important message to STAY AT HOME to save lives.  The reversed logo image to be shared on social is accompanied by the copy.

 

Richard Denney, Executive Creative Director at St Luke’s commented: “My mum is a recently retired nurse so I felt we needed to do something. What the NHS is doing right now cannot be taken for granted or lightly. We MUST support and try to protect them by doing our bit and staying at home. It’s not a difficult ask.”

 

Neil Henderson, Chief Executive Officer at St Luke’s commented: “We were moved by the plea of Dr Jack and wanted to land his message as powerfully as we could. Never has behaviour change been so critical.”

 

 

If you’d like to find out more about the initiative, read this article from our friends at Creative Brief.