The results are in from our mobile-first Very Christmas campaign and it was another record-breaking year. Launched only 6 years ago, Very is now a £1 billion brand and we have been their partner for the journey.
 
+19% YOY growth meant Very beat the market nearly 4 times over.
 
This growth was achieved in the intensely competitive Christmas bun fight. And with no high-street presence, our comms had to work twice as hard as our competitors to engage and persuade. With 70% of Very sales coming through mobile, our seamless mobile-first approach proved irresistible.
 
The whole campaign delivered an ROI of 12:1.

Very Christmas Advert

Our advert was the only film on the YouTube Christmas leaderboard from a brand under 40 years old.
 
To top it all off, the campaign achieved the highest recognition score on IPSOS we’ve ever seen. We have learnt a lot about Christmas from our work with Shop Direct over the last 5 years.

Campaign Touch Points Reel

If you would like to benefit from what we know, please get in touch.