are always open to innovative ways to engage with their online audience so, as a media first for the brand, St Luke’s created an Augmented Reality game as part of our successful Toys campaign to help growth in the toys sector.

Toy Box Explorer brought the jungle to the player, and challenged them to find all the hidden animals for a chance to win £200 worth of toys.

Using WebAR, making the experience accessible via the mobile browser, the response to the game was phenomenal. Our simple UX and playful UI enabled an enjoyable and shareable game for wannabe explorers of any age.