Strongbow leads the UK’s cider market – alcohol’s fastest changing sector.

We defined Strongbow’s agenda as rewarding men who get the job done.

Agenda Setting Idea: Earn it

Engagement rate – four times the market benchmark

Britain now has more cider drinkers than beer drinkers.

Dark Fruit – 2013’s most successful FMCG launch

Strongbow is in volume growth and continues to lead the category.