Popchips is the latest acquisition by KP Snacks, part of the Intersnack Group.

Always popped, never fried. Unlike many ‘healthy options’, this revolutionary snack never disappoints on flavour for just 97 calories.

We were tasked to fortify the brand’s success in London and introduce it to the rest of the UK.

The campaign launched across DOOH and regional press, with a cover wrap and digital online takeover of Time Out London.