The world cider market is the fastest growing in the cider category.

Heineken launched Old Mout Cider in the UK in 2014, into a market dominated by Swedish brands Rekorderlig and Kopperberg.

St Luke’s defined Old Mout’s Agenda Setting Idea as: the Kiwi taste for adventure.

Developing a distinct brand personality, our agency brought it to life across all touch points, from digital out of home to social feeds and from press advertising to online display.

Letting us deploy personalised creative instantly.

Old Mout has grown by 30% YOY, with research showing it as the most unique and original premium flavoured cider in the UK.

This year, Old Mout are championing sustainability, by partnering with WWF to protect natural habitats around the world and save the endangered kiwi bird.

Old Mout - Find the Kiwi taste for adventure
WWF Partnership TV Campaign

The kiwi is at the heart of the brand – he heroes in our designs for their packaging.