Tuesday April 7th 2015

Can’t wait for summer? Then don’t!

Having come back to the office after the long four-day Easter weekend, summer is definitely in sight. And what better way to celebrate, than with the launch of the new “#cantwaitforsummer” campaign for Very.

Centered around the anticipation of summer and the ideal, relaxing, carefree life it brings, the campaign shows that with a bit of imagination and products from Very, you can create your perfect summer whenever and wherever you are.

The campaign launches with a 40” TV ad featuring Fearne Cotton and Rochelle Humes and is supported by a 20” TV ad, print, interactive digital banners, and bespoke social creative.

So go on, it may only be April but put on those sunnies, listen to your favourite summer playlist and join the conversation – what can’t you wait for this summer?