Shop Direct is the UK’s biggest home shopping company. In 2010, we helped them develop the new strategic platform for their biggest brand. We defined a new customer proposition and designed new visual identity to make this 80 year-old brand more relevant to today’s mum.
Since the work launched there have been significant increases in shopper numbers, frequency of purchase and amount spent per transaction. Most importantly, Littlewoods has returned to profit for the first time in 10 years.