Spring has sprung in our latest campaign for Very!
It’s March. The days are getting longer, the birds are chirping, and we are very pleased to announce the launch of our 2017 Spring Summer campaign for Very!
We were briefed by Very to create a fresh new visual world for the campaign, showing the unexpectedly diverse range of the e-tailer.
Taking on this (by no means small) task, our strategist Rose Van Orden briefed with the touching insight that so often women want to do more of the things they love, but time, money and day to day responsibilities get in the way. Our creative team came up with the amazing expression of this insight as “Do More’’, making Very the haven where women can get inspired and do more of the things she loves or just wants to give a go. Helping her ‘get more out of every day’.
We created a new language system that can span across TV, digital & press, that feels personal, supportive and ties in cleverly with the products featured in each case. So this March we are telling Miss Very to ‘Rock More’ & ‘Roll More’.
In the advert we see our heroines immersed in various activities, from rocking out in a leather jacket and rocking her baby to sleep, to rolling out her yoga mat and putting her hair in rollers. The campaign encourages the audience to Rock More & Roll More – inspired by Very’s amazing range.
Directed by Lacey at CLM, a Director and Photographer who has experience working for the top fashion houses of the world and other powerhouses like Vogue. She brought a beautiful style of Direction that is unique and distinctive for our campaign, whilst working with a glam squad and production team at the top of their field.
Along with 2 x 30” films, the campaign will be launching across OOH, DOOH, press, VOD, digital banners, How-To films, a variety of Facebook formats, Snapchat and YouTube. Each inspiring us to do more of the things we love.