Very is Shop Direct’s star pure play brand, and this year turned over £1.4bn

This year has seen Very become a threat in the toys category

As well as seeing them take their fashion communications to the next level

In all communications the memorable brand asset; the cube is integral

Christmas is the UK version of the ‘Super bowl’ and last year Very came 6th in the Youtube Christmas Campaign chart

Since the launch of the cube there has been a step change in spontaneous awareness of +80%