Very is Shop Direct’s star brand and in 2016 turned over £1bn for the first time

Ranked 6th most popular Christmas campaign on YouTube, the brand saw an uplift in sales of over 19% over Christmas period

Our task: establish the pure play retail brand as an essential destination for fashion, home and tech, among 30-something, credit-using women

In 2015 we introduced the pink cube – a 3D version of the Very logo: a flexible, ownable and memorable asset

The brand produces over 30,000 individual pieces of copy a year – all now branded with the pink cube

Six months on, we have seen a step-change in spontaneous awareness (+80%) and understanding of Very. Visits to Very have increased by 30%