We have worked with Shop Direct since 2010, in that time Very has grown from zero to £1.4bn. Shop Direct is now the second biggest non-food online retailer in the UK.
Very was the best liked Christmas ad of 2018 from Campaign’s Adwatch research. Very had a record-breaking year growing 8.8% in a tough environment where UK retail sales declined by -0.7% in December.
Last year Very became a threat in the toys, doubling their market share in that category
Consideration has increased from 1 in 10 in 2014 to 1 in 3 in 2017
We created the Very pink cube to clearly brand every piece of content from Toys to Fashion.
Since the launch of the cube in 2015, spontaneous awareness has doubled.