Strongbow leads the UK’s cider market – alcohol’s fastest changing sector.
We defined Strongbow’s agenda as rewarding men who get the job done.
Agenda Setting Idea: Earn it
Engagement rate – four times the market benchmark
Britain now has more cider drinkers than beer drinkers.
Dark Fruit – 2013’s most successful FMCG launch
Strongbow is in volume growth and continues to lead the category.