The World Cider market is the fastest growing in the cider category.
Heineken launched Old Mout in the UK in 2014.
Now, Old Mout is driving 83% of World Cider MAT volume growth in the on-trade.
Old Mout is targeted at notoriously trend-conscious 18-24 year olds.
The brand invites their naturally adventurous side out to play.
Agenda Setting Idea: The Kiwi Taste for Adventure
Using precision marketing to target our consumers with bespoke relevant creative.
And the quirky personality to drive distinctiveness in packaging design.