The World Cider market is the fastest growing in the cider category.

Heineken launched Old Mout in the UK in 2014.

Now, Old Mout is driving 83% of World Cider MAT volume growth in the on-trade.

 Old Mout is targeted at notoriously trend-conscious 18-24 year olds.

The brand invites their naturally adventurous side out to play.

Agenda Setting Idea: The Kiwi Taste for Adventure

Using precision marketing to target our consumers with bespoke relevant creative.

And the quirky personality to drive distinctiveness in packaging design.