Mooncup is the natural, healthy, green alternative in the sanpro market

Agenda Setting Idea: Own Your Period

St Luke’s in-house production arm created the ‘Love Your Vagina’ song, written from a choice of 14,000 user-generated “pet-names”

Over 215,000 views in four weeks with zero media spend

Taking the fight to tampons – over 500,000 views without bought-media or seeding