Maltsmiths is Heineken’s response to the fast growing craft beer market.


Launched in 2017, Maltsmiths is the perfect gateway beer for those who want to try craft but aren’t sure where to start.

With all the flavour of a craft beer whilst still crowd-pleasing and refreshing.


The bright, warm and inclusive campaign set within a brewery, invites everyone into the craft beer category by showing the Maltsmiths sharing their passion for brewing.

This year it’s received heavyweight TV, OOH and digital support.


Agenda Setting Idea: When you love what you do