Majestic is the UK’s biggest independent wine retailer

We defined Majestic’s brand agenda as encouraging ever deeper wine discovery

Agenda Setting Idea: Come and Explore

St Luke’s Christmas Collection NPD idea helped deliver Majestic’s most successful Christmas to date

St Luke’s delivered a bespoke training scheme for 2000 Majestic staff – helping them deliver their new Agenda

New identity and name for Majestic’s offer to independent restaurants

We worked with the board to define the Majestic purpose