Undisputed queen of the yorkshire pudding, Aunt Bessie’s is on a journey of transformation. It is becoming an everyday brand, with an expanded range.

At the heart of this push is a new range of chips and sweet potato products, market leader challenging McCain. The brand brings the specialness and quality of the Sunday roast to help families savour every day. From advertising, through to sponsorship of ITV’s I’m a Celebrity, Margaret and Mabel are advocates of our message.

Agenda Setting Idea: Every day deserves Aunt Bessie’s