Undisputed Queen of the Sunday lunch, to unlock new growth Aunt Bessie’s set its sight on becoming an everyday teatime brand.

Taking a stand against disappointing mid-week dinners, Aunt Bessie’s new campaign proclaims its possible to have proper food, not fuel, every night of the week.

The Agenda Setting Idea, Bring out the Bessie in you invites your inner food hero to cook a dinner to be proud of.

The campaign launched on TV and Social in October 2018